Why you aren’t attracting and retaining your clients

September 1, 2017

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You’ve spent time and effort networking with your community, learned the ins and outs of online marketing finally mastering that dreaded SEO concept, and put in the money to get your private practice to the next level.

You’ve done your hard work now it’s time to start seeing clients. You’re excited and eager to hit the ground running. You wait for the clients to start pouring in.

You wait. You wait some more. And well, you wait some more. And nothing. Where are the clients? Why aren’t they calling your phone number that you have laminating on your business cards, located front and center on your website and strategically placed in your email signature?

Where are all your future clients?

Time + effort = reward, right?

No. Not if you aren’t doing it right.

Time and time again, we see counselors in private practice put in the time, effort and money to make their private practice successful only to hit a dead end, one with no clients and no idea of what to do next.

It’s time to break it down and find out why your hard work isn’t translating into private practice success.

We’ve found successful private practice’s have certain elements on their private practice website that unsuccessful private practice’s do not have on their website. We’ve compiled these essential website elements, designed to help you attract and retain website users.

Implement these elements to your site as you read on.

Awesome Content

Content is Queen. We know, you’ve heard this a million times and more, but it’s just that important.

What’s a great therapist website without content, anyway?

The success of a website relies on mostly its content, and one way to guarantee awesome content is by having consistent messaging.

Position yourself as the expert in your field or niche, and have your content mirror this messaging throughout your site. Write about not just your services, but your specialties as well.

Dive deep into topics that you care about. Topics that you think your ideal clients will want to read and learn about. And don’t stop there. Start a newsletter and gain audience readers by implementing an ‘opt-in’ on your website so you can send your readers your content on a daily, weekly, or monthly basis straight to their inbox.

Sure, writing about yourself, your practice and your niche can be intimidating, but no one knows your expertise as well as you, and we’re confident that you can conquer your content, once and for all.

A Killer Design

You already have an amazing website that you’re in love with, so how can you take your private practice site a step above the rest? With an easy-to-navigate design and a clear call-to-action on every page.

Think about it; Would you spend time trying to find a way to connect with a company if their email and contact forms aren’t easily accessible? Neither will your prospective clients.

Navigation on your website is more than simply telling people where to go. Your website’s navigation, or menu, allows people to know what to expect, what to do, and how to do it. It helps your potential clients understand and remember what’s actually in front of them.

A client using your website should be able to get to any page at any time, without having to backtrack to the homepage.

Does your website have a call to action on every page? If not, it definitely should. A call to action is an “instruction to the audience designed to provoke an immediate response.” We’ve found that great therapist practice calls-to-action are “Get your life back on track today. Contact for a free consultation,” “Don’t wait to get the help you need,” and “Contact today for a free 15-minute phone consultation.”

Great calls to action lead the user in navigating your private practice’s website, pushing them to fill out a contact form, or send a message.

Of course, these calls to action should fit within the parameters of your private practice and website, but our included examples are a great jumping off point.

You’ll also want to make sure you have consistent, compelling design throughout your entire website. Your colors, photos and text should have an overall ‘branding’ scheme to them. Don’t just choose images and colors because you like them.

As the tale goes, photos are worth a thousand words, so you don’t want to simply choose images and colors because you like them, you’ll need to put in the time and effort to pick out the best images and colors for your website.

Studies show that humans have an average attention span of only 8 seconds. This means that you need to capture your visitor’s attention as soon as they arrive at your site.

What’s the best way to accomplish this? Through beautifully compelling photos. It’s important to showcase the right photos your ideal client will be drawn to.

 A Solid SEO Strategy

What’s the point of having an amazing private practice website if it can’t be found on Google? A solid, definitive SEO strategy will increase your website’s ranking on various search engines.

SEO, or search engine optimization, can seem like an intimidating, unconquerable feat, but it’s not. We’ve slayed the SEO monster and broken down what private practices should prioritize in an article you can read here.

 A Video or High-Quality Recent Photo

Making the decision to contact a therapist is a monumental decision. When searching for a therapist, one will want to make sure that the therapist will not only be compatible with his/her issues, but also with his/her personality. A potential client may look through dozens of therapist profiles and websites before stumbling upon the one that he/she wants to work with.

Having a recent, high-quality photo on your website is the first thing that a potential client will notice. Your photo will be the first step in creating trust amongst your potential client, so you want to make sure you are doing all you can to create a good first impression.

A video is even better in helping to create trust between you and a potential client. With a video, a potential client gets to know more about you and your office. Having a video on your website will connect you with your ideal clients in an effortless manner.

Get to Cookin’

If your website doesn’t already have these four elements implemented, then it’s time to start cooking your way to an excellent website. Follow our advice and we’re positive you’ll end up with a successful website.

*Information overload? Not sure where to start? Don’t have a website? We hear you. That’s why we are giving away a free website and handling all the hard work for you.

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